4 Key Engagement Metrics & Why They Are Important

In its early days, the internet felt a bit like a library: a large repository where you could go to find a specific piece of information. Once you found the information you needed, you’d leave. There wasn’t much socializing going on.

While the internet still provides people with instant access to information, it is now a place of constant, sometimes chaotic, interaction and commerce.

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How Mobile is Changing SEO

We are in the midst of the mobile revolution.

To anyone who thinks that they can wait it out: rethink your strategy. The reality is mobile is – and will continue to be – the future. When it comes to catering to your mobile users, it all starts with search.

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Not All Conversions Are Created Equal

Determining key performance indicators (KPIs), setting benchmarks for success, and monitoring your website analytics are crucial steps in assessing the effectiveness of your digital marketing. Understanding performance by channel and tactic, whether search vs. display or paid vs. organic, ensures you’re spending your marketing dollars wisely, targeting the people who are most inclined to make a purchase and maximizing your return on investment. One of the most important KPIs marketers measure is conversions. Conversions don’t always indicate a sale, especially for non e-commerce websites, but they do indicate that a person took some action that pushed them closer to a purchase.

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Building a Foundation for Success: New Digital Marketing Services

SEO, by and far one of the most popular buzzwords at real estate conventions, can no longer be your only digital marketing tactic. It’s about more than that.

According to a study by Google and the National Association of Realtors, 70 percent of homebuyers only contacted a single agent before selecting one to assist them with the purchase of their home. Homebuyers do not have the patience to interview dozens of local agents in search of the right fit. Instead, they are more likely to follow the path of least resistance and choose an agent that is already top of mind or easy to find.

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Mobile Readiness for Real Estate: Google’s New Update

Brace yourselves. Mobilegeddon is coming. Okay, maybe “mobilegeddon” is a little dramatic, but the search engine world is all atwitter after Google’s latest announcement.

Last month, Google announced that as of April 21st, it will incorporate mobile-friendliness into its search algorithm’s many ranking factors. In their words:

“…we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

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