Want to know more about how to make your real estate blog pop? We’ve got all of the answers here!
One of the biggest challenges that real estate agents face is marketing their listings to a wide audience. Some agents try their darndest to spread the word about new listings, price reductions, and featured properties, but no one responds. Nothing. Crickets. They don’t seem to take notice, or worse: they ignore an agent’s promotions altogether. In fact, the whole process can feel a little one-sided.
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CommentsIf you’re having trouble sticking to a weekly blogging schedule, read on. Regularly adding valuable, unique content to your site will benefit you now more than ever before.
Google’s most recent algorithms – Penguin, Panda, and Hummingbird – may sound cute and cuddly, but they pack a suckerpunch of power when it comes to planning SEO strategies. The company’s most recent algorithm updates are designed to aggressively attack the low-quality, spammy content that has overrun the Internet. SEO strategies that were once effective, like creating many similar pages with only a few words tweaked, no longer fly. (Does “keyword overuse” ring a bell, anyone?)
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CommentsIt’s our job here at Union Street Media to recognize and foster your company’s online potential. We believe (heck, we know) blogging is a crucial part of that process, so we’ve collected some of the best reasons to join the blogging community along with tips to blogging like a pro.
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CommentsA previous post I wrote a few months ago discussed the emergence of blended search results and how the landscape of search results pages, in particular Google’s, is expanding beyond just text-based listings.
Now since Google + has emerged into the public consciousness, it’s no coincidence that SEO practitioners are trying to work out how much value it has for rankings. Google + is essentially another social media profile, but there is more to it. If you run a few searches on brands, popular bloggers or important news items, we see more and more rich snippets.
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CommentsWith the growing popularity of social media and the search engines’ push to include social in search results, it has become even more important to have a presence in social media and create shareable content. While it’s easy to post company updates and news articles, it takes more than that to convince people to share your posts. Here are some tips for creating content that your followers will want to share.
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CommentsRecent events in politics testify to the blurring of lines between the off-line and online world.
Despite the rapid adoption of new modes of communication, the old rules of etiquette still apply. I would argue it’s as important as ever, with even more social pitfalls coupled with actual less human interaction as a ballast.
Like me, most of you reading bounce between personal and business social media , email accounts, blog comments and website feedback. In addition, we have off-line communications to have to negotiate on top of that. That’s a lot of communication with their own nuances to get right and one size does not fit all.
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Comments“This blog series is intended to be a walkthrough for setting up a lead-generating website. My goal is to get you thinking about ways to improve your site and enhance its performance. Each blog post will be centered on a specific part of website development that will help you grow your online business. Some posts will be more specific and advanced, while others will be more general and introductory. Taken together, the posts in this series will offer valuable tips, regardless of where you are with the maturity of your website.”
Can SEO be measured, and can my site place in search engines even if it never has? The simple answer to this question is yes. To get a more detailed answer, you first need to ask, “for what terms?” Not all terms are created equal, and the terms that are most achievable for you and will return the best placement aren’t necessarily the ones that you think they are.
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For many businesses, launching a website feels like the finish line. You’ve worked hard to have a final product and you’re excited to move on to other things. Unfortunately, there is no simple finish line for web success. It’s important to celebrate a website launch, but the true test of your website is how well it works for you in the long run (how many new customers, donors, or volunteers it brings in, how much you grow your email list, how many new leads you’ve gotten). Having a site that works for you and makes you money doesn’t just happen on its own. What was true for Smith Barney in 1986 in the above video (go to the 20 second mark) is true for keeping your website up to date now. Old fashioned hard work pays off, even if the tools and strategies you must learn to use in the cutting edge of the web are far from old-fashioned.
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CommentsI discovered this affront to the Real Estate profession recently, as I was gathering material for an upcoming presentation on using video to increase online user engagement.
One of the things that I like to do in the beginning of my presentations is define a baseline of interaction. As a website owner, you know where you want people to end up when they visit your site. (If you don’t, then stop paying your hosting fees!) But before you can effectively drive people toward that goal, you need to figure out what they are thinking when they arrive: What are they looking for? What are they not looking for?
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CommentsIn a recent article, the Burlington Free Press implored Vermont Realtors to embrace social media. When a mainstream Gannett newspaper tells you to do something, you know it must be widely accepted. But just how popular is social media?
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