When you build a website for your real estate business, it’s tempting to let go of the reins once it goes live. After all, you just spent a considerable amount of your time and energy building a branded site for your company. Time to move onto the next big thing. “Set it and forget it” like a rotisserie chicken cooker. Right?
Wrong. “If you build it, they will come” only exists in Field of Dreams.
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Comments2015 is only a few weeks away. Crazy, right? While you’re putting your list of new year resolutions together, don’t forget to think about your real estate website. We’ve put together a list of tips to prep your website so that you’re ready to hit the ground running as soon as January 1 shows up.
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CommentsYou need a drivers license to operate a car. You need a passing transcript to graduate college. But all you need to create a social media account is an email address and a username. There are no gatekeepers; the social media landscape is basically the wild west.
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CommentsMistakes happen. Especially on social media. The obvious first step for your social media strategy should be to prevent these mistakes from happening in the first place, but you should also have a solid strategy to put out social media fires quickly and efficiently.
In this post, we’ll go over some common social media snafus and tell you how to handle them.
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CommentsIf you don’t have set goals for intangible marketing strategies (like blogging and posting on social media), then you’re bound to fail. Seem harsh? There’s a couple of reasons for that: 1) goals help you work toward an objective; 2) goals help you figure out how successful your efforts are.
But how do you set goals – and determine the ROI – for the intangibles? Let’s dig in.
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CommentsI joined the Union Street Media team this past spring – doe-eyed and eager to get the ball rolling. One of the very first projects I tackled was building a content web and blogging schedule for our team.
Don’t worry. I survived the experience, and I didn’t lose any hair in the process. It was actually fun (really). And now I’ll show you how I did it.
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CommentsWant to sell more homes? Of course you do. But it’s not that easy, is it? If you really want to find new leads, then you’ve got to get inside the heads of buyers and sellers within your market.
The problem? Many Realtors get too comfortable. They rely on their personal experience and bias; they believe that they understand their target market just because they’ve been selling homes for ten, fifteen, or twenty years. Spoiler: that’s not always the case.
So you’ve got a choice ahead of you: do you want to stick with the identity of your “ideal buyer” that you conjured up over a 15-minute office meeting? Or do you want to find out who your target audience truly is?
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CommentsIt’s no secret to real estate agents: existing home sales trend downward during the fall and winter months. Gloomy skies and icy weather conditions tend to deter home buyers from visiting houses that are on the market; most families don’t want to deal with a move if it’s in the middle of the school year.
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CommentsReal estate agents wear many hats. They are salespeople, negotiators, and sometimes tour guides. I hope you’re a blogger. And I wrote this post to teach you how to be a mad scientist with your blogging data.
The only way you can get your blog noticed is to continually make your blog better, and the only way to continually make your blog better is to experiment with content and measure your blog’s ROI on a consistent basis.
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CommentsSo you started writing a blog, but no one’s biting. No comments, no “likes,” no mentions on Twitter. One of the biggest challenges that real estate bloggers face is getting their blog noticed on a larger scale and expanding their reader base beyond their friend circle. While blogging success is a lot about diligence and plain ol’ luck, there are some proven tactics to get your writing noticed by a bigger audience.
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