Planning is the key to a successful social media strategy. That may seem like a no-brainer, but what about the step that comes before planning? Planning is important, but a company vision is the key to a successful plan. Don’t worry; we don’t mean a vision like those late-night commercials for phony psychics. We mean a vision in its truest sense: the ability to see. Before you start a strategic plan for your company’s social media strategy, you should be able to see, analyze, and understand who you are as a business. If you don’t have a clear starting point and an equally clear destination, your company will struggle to succeed at social media and your efforts will take twice as much time and energy. Not to mention: how will you ever know once you’ve reach success? You can’t reach Point B unless you know where Point A is.Time to do some soul searching. To create a vision for your social media presence, think through these three questions: