Every now and again, we always need to be proactive with our skill set and check we are up to speed with best practices. From a 30,000 feet level, we try to make sure everyone is on the same page without reinventing the wheel. At the end of the day, if we can think outside of the box, throw a few things at the wall and see what sticks, it’s a win-win.
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CommentsThe concept of being green has for decades, in my opinion been unnecessarily politicized. People are labeled as either tree-huggers or a ‘drill baby drill’ types. We all want to save money on energy and increase the value of home at the same time so why not harness energy in more creative and natural ways.
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In my previous post I talked about the Google Sandbox and wanted to go into a bit more detail with this one about how to go about quickly getting back on track.
Many things can change on a site when it undergoes a re-launch. The design, navigation, page urls, internal link structure, domain name and entire Content Management System (CMS) might change. This means that search engines have to re-index the site and understand what has changed and how that should affect the site’s rankings.
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Comments“This blog series is intended to be a walkthrough for setting up a lead-generating website. My goal is to get you thinking about ways to improve your site and enhance its performance. Each blog post will be centered on a specific part of website development that will help you grow your online business. Some posts will be more specific and advanced, while others will be more general and introductory. Taken together, the posts in this series will offer valuable tips, regardless of where you are with the maturity of your website.”
Can SEO be measured, and can my site place in search engines even if it never has? The simple answer to this question is yes. To get a more detailed answer, you first need to ask, “for what terms?” Not all terms are created equal, and the terms that are most achievable for you and will return the best placement aren’t necessarily the ones that you think they are.
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CommentsDon’t get me wrong – I love Search Engine Ranking Positions (SERPS). I love seeing a client get to page 1 for their goal term in Google and they love me for helping them.
What’s not to love about this? Well, for one, making bad decisions about your site. You also need to understand why sometimes your site will experience fluctuations in ranking, just like the stock market.
Here’s a few factors to consider before becoming SERP obsessed and and reacting to fluctuations.
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CommentsNY Times writer David Segal wrote a great article about JC Penney attempt to ‘’cheat’’ Google and increase their organic rankings. As we know, Google’s goal is to search every corner of the Internet and find the most important, relevant sites that match the query you typed in. But what is the cost of being a relevant website and ranking number one for numerous keywords? JC Penney unfortunately found out the cost of trying to fool Google into instant rankings across the board. These sorts of tactics, known as “Black Hat” SEO, comes with consequences (and is of course not what we recommend). This article brings up the issue of using Black Hat versus White Hat SEO.
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CommentsDon’t be fooled by Google’s decision to eliminate real estate listings from its classified listings site. This doesn’t mean shoppers aren’t looking for homes online or the imminent collapse of real estate search forever! From the outside, this change to Google’s classifieds section, Google Base, sounds like a big deal (mostly because it is Google)! However, Google freely admits that their decision to make this change is a result of low usage and the increased development of agent website tools.
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CommentsInbound links or back linking is a tricky topic. It’s difficult to write about, can be tedious to implement and there are many gotchas to avoid. Why should I want to tackle this on a Monday morning I ask myself?
The fact is, this area of SEO is still as important as ever and the rules of the game periodically change, as search engines continue their Darwinian evolution right in front of our eyes. I encourage you to take the Sherlock Holmes approach with link building as I help you investigate the evidence, deciphering the good from the bad ways to get links.
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CommentsWhat are you doing on Wednesday October 20, 2010?
We highly recommend you come to Real Estate Bar Camp New Hampshire at the Mount Washington Hotel. As with the dozens of Real Estate Bar Camps that have been organized by real estate and technology industry leaders across the country over the past three years, it’s FREE to attend! The event is conveniently held the day after the New Hampshire Association of REALTORS fall convention.
What is REBarCamp?
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For many businesses, launching a website feels like the finish line. You’ve worked hard to have a final product and you’re excited to move on to other things. Unfortunately, there is no simple finish line for web success. It’s important to celebrate a website launch, but the true test of your website is how well it works for you in the long run (how many new customers, donors, or volunteers it brings in, how much you grow your email list, how many new leads you’ve gotten). Having a site that works for you and makes you money doesn’t just happen on its own. What was true for Smith Barney in 1986 in the above video (go to the 20 second mark) is true for keeping your website up to date now. Old fashioned hard work pays off, even if the tools and strategies you must learn to use in the cutting edge of the web are far from old-fashioned.
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