Mistakes happen. Especially on social media. The obvious first step for your social media strategy should be to prevent these mistakes from happening in the first place, but you should also have a solid strategy to put out social media fires quickly and efficiently.
In this post, we’ll go over some common social media snafus and tell you how to handle them.
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CommentsIf you don’t have set goals for intangible marketing strategies (like blogging and posting on social media), then you’re bound to fail. Seem harsh? There’s a couple of reasons for that: 1) goals help you work toward an objective; 2) goals help you figure out how successful your efforts are.
But how do you set goals – and determine the ROI – for the intangibles? Let’s dig in.
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CommentsThink of your favorite brand.
Think of Apple. Nike. Red Bull. Besides multi-million dollar profits, these companies all share one common characteristic: a strong brand voice. In fact, your favorite brand’s voice is probably part of the reason for why you like them so much.
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Comments[This article is the third post of our four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure that your website is ready for the rush.]
We’ve already talked about market research for the real estate busy season and how to capture the influx of buyers and sellers online. Now, we’ll talk about something even more important: how to connect with those buyers and sellers on social media.
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CommentsOne of the biggest challenges that real estate agents face is marketing their listings to a wide audience. Some agents try their darndest to spread the word about new listings, price reductions, and featured properties, but no one responds. Nothing. Crickets. They don’t seem to take notice, or worse: they ignore an agent’s promotions altogether. In fact, the whole process can feel a little one-sided.
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CommentsLooks like Twitter is jumping on the photo-centric bandwagon. Earlier this month, Twitter presented a brand-new profile redesign that features a header photo, an overlapping profile photo, and a three-column layout. Sound familiar? You betcha. Twitter’s new redesign is remarkably similar to Google+ pages and Facebook’s timeline. The redesign is proof that images are quickly becoming the new vehicles of communication in the social media world.
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CommentsWe live in a visual society. Don’t just take my word for it; look around you. TV commercials, art galleries, the family photos on your office desk… even graffiti tags. We come into contact with visual appeals every day of our lives. So why shouldn’t we incorporate visual media into our marketing plans? Every real estate agent out there knows the importance of the visual quality of a home and its community. In fact, it’s often said that a home buyer makes all of their first impressions of a home on the walk from their car to the front door. Knowing the power of these visual cues, why not take advantage of it?
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CommentsFacebook and Twitter and Pinterest, oh my! If you’re a real estate agent looking to market yourself for potential clients, you might feel like you’re looking down the barrel of the social media marketing gun.
Here’s the good news: 92% of home buyers used the Internet to search for real estate in 2013. This number is continuously increasing. With that in mind, it’s crucial for real estate offices and agents to have a significant web presence. But a simple website does not a web presence truly make. Carefully managed social media profiles do a lot for your business; they round out your online brand, vastly improve your visibility, and increase website traffic and lead conversions.
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CommentsYou know that it’s in your best interest to network online, but you’re a busy real estate professional. Updating even one profile consistently is a struggle. So, where to start? Although this depends on your business and your target audience, we wanted to provide you with some more concrete insight, so we dug into the collective data from our real estate platform.
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CommentsIf you’re active on the Internet (because you don’t happen to live under a rock), you’re probably familiar with most popular customer review websites. Some top dogs are Yelp, Angie’s List, TripAdvisor, Zagat, and Urbanspoon. Customer review sites allow people to log in, find companies and services, and review them by giving a star rating and/or a written review. It’s a simple process, and it has serious implications for your business.
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