Since the announcement of Facebook’s Graph Search earlier this year, we have been anxiously awaiting the new search tool’s release. The time has finally come, as Facebook has been rolling it out to all users over the past few weeks. Unfamiliar with Graph Search?
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CommentsOn March 6, Google+ started rolling out a new design for profiles and pages (just one day before Facebook’s new News Feed design announcement). The most noticeable change is the size increase for Cover Photos. As with the Facebook Cover Photos, users were complaining that the size was really difficult to work with since it was so long and narrow. In order to solve the problem, Google has added an option to upgrade your cover photo to a much larger size. The new dimensions are 2120px by 1192px, a significant increase from the 940px by 180px it used to be.
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CommentsA previous post I wrote a few months ago discussed the emergence of blended search results and how the landscape of search results pages, in particular Google’s, is expanding beyond just text-based listings.
Now since Google + has emerged into the public consciousness, it’s no coincidence that SEO practitioners are trying to work out how much value it has for rankings. Google + is essentially another social media profile, but there is more to it. If you run a few searches on brands, popular bloggers or important news items, we see more and more rich snippets.
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CommentsWith the growing popularity of social media and the search engines’ push to include social in search results, it has become even more important to have a presence in social media and create shareable content. While it’s easy to post company updates and news articles, it takes more than that to convince people to share your posts. Here are some tips for creating content that your followers will want to share.
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CommentsTwitter recently added custom cover photos to user profiles, making them much more visually-oriented. While Twitter is using the same name Facebook uses for its header images, this version of the cover photo is a little different. Users can now add an image to the top of their profile which sits behind their profile picture and bio.
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CommentsOver the past few months, Pinterest has exploded in the social media world. While the majority of its users thus far have been women in their 30’s-50’s who love crafting and planning weddings, things have changed a bit, now that more people are using the site. Brands have begun tapping into this market with subtle product promotion and brand identity creation. If your company has a product or service that relates to women of this age and interest, you should get on Pinterest right away.
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CommentsAs of March 30, 2012, Facebook will be switching the layout of all pages not yet on the new Timeline format. This should not be a surprise if you log into your account regularly—Facebook has been posting alerts about the change for weeks. Most likely, you’ve noticed some of your connections’ pages have changed in appearance as they’ve switched over. As of next week, all pages will have this same style.
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CommentsFacebook rolled out a completely new profile for brands called Facebook Timeline. Facebook users have already had access to Timeline on their personal accounts. The way you interact with your followers has changed, too. Brand Pages have become much more visual, with a new Cover Photo, and your posts can be highlighted differently. While there are many new options for creativity and branding, it’s important to note the changes have undone some of the features from the last update.
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CommentsAlthough Google+ is still in the beginning stages of its life, it has captured the attention of some major companies and social media lovers. When branded pages were finally launched at the beginning of November, brands such as Pepsi, Cadbury, and Jet Blue were quick to jump on board and create some really interesting content. Because the few people using it are so social-media-savvy, they have been asking for real engagement and conversations from these companies. The brands who have experimented with the features offered by Google+ have been quite successful and have caught the attention of their customers.
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CommentsRecent events in politics testify to the blurring of lines between the off-line and online world.
Despite the rapid adoption of new modes of communication, the old rules of etiquette still apply. I would argue it’s as important as ever, with even more social pitfalls coupled with actual less human interaction as a ballast.
Like me, most of you reading bounce between personal and business social media , email accounts, blog comments and website feedback. In addition, we have off-line communications to have to negotiate on top of that. That’s a lot of communication with their own nuances to get right and one size does not fit all.
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