Category Archives: Content Creation Ideas

John Merse

Website Construction: Internet Marketing for Real Estate Agents

Part 1: Real Estate Website Design and Functionality 101

“This blog series is intended to be a walk-through for setting up a lead generating website. My goal is to get you thinking about ways to improve your site and enhance its performance. Each blog post will be centered on a specific part of website development that will help you grow your online business. Some posts will be more specific and advanced, while others will be more general and introductory.  Taken together, the posts in this series will offer valuable tips, regardless of where you are with the maturity of your website.”

Design is an important element in website development. In the past the thought was to create animated, Flash-heavy websites that dazzled Internet searchers. Today, Internet Marketers say that Flash websites daze and confuse consumers, who have become more sophisticated at searching for websites thanks to companies like Google.

+ Continue Reading

Comments
Union Street Media News

Where’s My Leads? – Measuring Your Online SEO Effort

Late last year I wrote about Understanding and Enjoying Your Analytics Data. The intention with that post was to try to bridge the gap between staring at data and making good decisions. Towards the end of the post, I touched on building a good relationship and trust with your Internet Marketer or SEO company as a whole.

This time, I want to explore more of that and look at measuring success and leads on your website or blog.

+ Continue Reading

Comments
John Merse

Search Engine Giant Google Drops Its Real Estate Listings

Your Website Is Still Number One

Don’t be fooled by Google’s decision to eliminate real estate listings from its classified listings site. This doesn’t mean shoppers aren’t looking for homes online or the imminent collapse of real estate search forever! From the outside, this change to Google’s classifieds section, Google Base, sounds like a big deal (mostly because it is Google)! However, Google freely admits that their decision to make this change is a result of low usage and the increased development of agent website tools.

+ Continue Reading

Comments
Union Street Media News

Hunting for Good Inbound Links – Eliminating the Bad

Inbound links or back linking is a tricky topic. It’s difficult to write about, can be tedious to implement and there are many gotchas to avoid. Why should I want to tackle this on a Monday morning I ask myself?

The fact is, this area of SEO is still as important as ever and the rules of the game periodically change, as search engines continue their Darwinian evolution right in front of our eyes. I encourage you to take the Sherlock Holmes approach with link building as I help you investigate the evidence, deciphering the good from the bad ways to get links.

What is an Inbound Link and Why is it Important?

+ Continue Reading

Comments
Union Street Media News

Your Website in the Clouds – Does Your Content Reflect Your Goals?

The other day my wife was using Word Clouds as a teaching tool and it got me thinking about how it would be useful to apply them to websites. A word cloud picks out the most used words from a page or speech. For example, CBS compared the speeches of Dick Cheney and Barack Obama, which gave an interesting ‘look’ at the themes of each speech and the words they used repeatedly to promote their message. Websites need to grab people’s attention too so I looked at some examples:

What does our home page content look like as a word cloud?

+ Continue Reading

Comments
Union Street Media News

Writing Good Content for Your Landing Pages

In a previous post this month we talked about your overall web strategy including social media and a blog to drive your target audience to your website, which is often the foundation upon which all your marketing is built. Spencer correctly pointed out that without satisfying your audience’s needs on your website, all these efforts can fall flat as visitors bounce from the site in quick time.  To prevent this, you need to think about patching the leaks on your website, both on your home page and deeper in.

+ Continue Reading

Comments