We regularly check in on the Google Webmaster Central Channel on YouTube. The primary poster is Matt Cutts, a software engineer at Google and THE voice of search engine optimization from the Google perspective. This is as close to looking into the minds behind Google as you can get. Matt recently answered a question from a Realtor in California about how to optimize a real estate website on a small budget. When you watch, you will see that he is really pushing the long tail theory of optimization as a starting point for any SEO (search engine optimization) effort. This, combined with the need to be unique in the market, falls right in line with the approach we have been taking to SEO and real estate web design for years.