I had an interesting phone call from a longtime client yesterday who decided to stop advertising in his local print real estate monthly for the next four months and will instead be engaging our report, recommend, revise process. “RRR” helps our clients improve the search engine placement of their web site and generate more leads from the web. This client understands the shifting media landscape and I was pleased to see him make his marketing investments accordingly.
The upcoming Media Convergence Conference in New York City, put on by The Economist, launched a video called Shift Happens, that helps put these changes in context. They posted a fascinating video about the event here:
My favorite statistic: The average American teen sends 2272 text messages a month.
With numbers like that, and the often quoted 2008 NAR study that shows 87% of home buyers use the internet when making a purchase, I wonder how much longer people will continue to disproportionately spend money offline?