Can you have too many followers?
10, 50, 100, 500? There is surely a finite amount of conversations any one person can follow and how well relationships can develop by “drive-by” remarks. It is also true of people following you. How do you provide good value to say a thousand people that follow you?
From a business point of view it is sensible to maintain a smaller volume of followers that are truly interested in your business to keep people engaged and vice versa. The best way to achieve this is to grow organically, which is often a good maxim in business. With the use of APIs (application programming interface) that artificially generate lists of friends you risk becoming a spammer. Much like all interaction with the web it is perhaps wiser to focus on good contributions in your local or national community with content that people want to hear about rather than empty tweets that will often get lost among all the other noise.
Relationship building has become the currency of social media and like any relationship needs to be cultivated, therefore putting a marketing hat on and talking “at” people is not going to cut it in this medium and there won’t be much value gained.
What do you think? Leave your comments.