We love to be able to share client success stories because we take pride in building the products and strategies that help our partners achieve outstanding results.  

With the busy Spring season fast approaching, it may be time to reconsider your current retention strategy.

Creating content for the first time is tough. Trust me, we totally understand. But, as Babe Ruth once said, “never let the fear of striking out get in your way”. You know your brand, your clients and your market better than anyone; with practice and a little coaching, you can gain the confidence you need to step up to the plate.

Determining key performance indicators (KPIs), setting benchmarks for success, and monitoring your website analytics are crucial steps in assessing the effectiveness of your digital marketing. Understanding performance by channel and tactic, whether search vs. display or paid vs. organic, ensures you’re spending your marketing dollars wisely, targeting the people who are most inclined to make a purchase and maximizing your return on investment. One of the most important KPIs marketers measure is conversions. Conversions don’t always indicate a sale, especially for non e-commerce websites, but they do indicate that a person took some action that pushed them closer to a purchase.