To provide the best user experience on all of our websites regardless of the browsing device, we’re excited to announce the introduction of responsive websites.
Up to this point our platform automatically redirected a user to a mobile specific version of their site—a separate entity, distinct from the full site that is viewed on a desktop.
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Since moving our website designs exclusively to a responsive strategy, our latest real estate sites are viewable on all types of web-browsing devices.
Our production department continues to work hard as we develop these new projects, so browse some of our recent launches below to see our responsive approach in action!
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CommentsSeptember 14, 2015 marked the 16th birthday of Union Street Media. The company started with the of the launch of Middkid.com, a “for students by students” site that was born in my Middlebury College dorm room with the help of a few friends. A few years later, we launched our first real estate site for Century 21 Advantage and I’m proud to say that Brian French is still a client.
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CommentsSEO, by and far one of the most popular buzzwords at real estate conventions, can no longer be your only digital marketing tactic. It’s about more than that.
According to a study by Google and the National Association of Realtors, 70 percent of homebuyers only contacted a single agent before selecting one to assist them with the purchase of their home. Homebuyers do not have the patience to interview dozens of local agents in search of the right fit. Instead, they are more likely to follow the path of least resistance and choose an agent that is already top of mind or easy to find.
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CommentsBrace yourselves. Mobilegeddon is coming. Okay, maybe “mobilegeddon” is a little dramatic, but the search engine world is all atwitter after Google’s latest announcement.
Last month, Google announced that as of April 21st, it will incorporate mobile-friendliness into its search algorithm’s many ranking factors. In their words:
“…we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
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CommentsSpringtime is quickly approaching, and you know what that means for real estate professionals: time to prepare for the busy season. We’ve been hard at work these past few weeks to launch these brand new sites – each one coupled with advanced search technologies and enhanced SEO value.
Now that these sites are live, these agents and offices are ready to hit the ground running for the upcoming spring rush. Are you?
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CommentsWhen you build a website for your real estate business, it’s tempting to let go of the reins once it goes live. After all, you just spent a considerable amount of your time and energy building a branded site for your company. Time to move onto the next big thing. “Set it and forget it” like a rotisserie chicken cooker. Right?
Wrong. “If you build it, they will come” only exists in Field of Dreams.
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2015 has already been a big year for Union Street Media. As a team, we consciously embarked on a shift in our mission: in addition to creating a better platform for our clients, we’ve also decided to provide stronger digital advertising and lead generation options to complement our software.
As part of that plan, we welcomed Rachel Rothenburg – our new Vice President of Operations – to our team.
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CommentsWe’ve been talking about the importance of integrated IDX for Realtors since 2008. Six years later, we’re still coming across sites that do not have integrated IDX and prospective clients who do not understand why it’s important. We felt it was time to revisit what integrated IDX is and why it matters so much to your search engine rankings.
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CommentsIt’s officially a brand new year. As we flip our calendars to January 1, many of us take the time to reflect on the past 365 days as we contemplate the future.
Union Street Media is no exception.
For our company (and our clients), 2014 was a year of new beginnings and open opportunities. Our team grew, our vision focused, and we partnered with an impressive collective of real estate professionals.
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