Apple is running TV commercials focusing on the applications available on the new iPhone. They recently released one that highlights a real estate application geared towards students looking for apartment rentals close to campus. You can see the advertisement here.
Although college students perceived as market leaders when it comes to technology adaptation (just behind middle schoolers), they’re not the only ones using their mobile devices to look up real estate. As iPhone sales skyrocket even in this down economy, users are expecting that your site will load on their mobile device. The trend is catching on amongst real estate data sites too. Some newspapers like the Gainsville Sun and sites like Trulia & Zillow are making their sites easier to search using a mobile phone.
You should check with your web developer to make sure your site is mobile friendly. Some real estate web site developers (like Union Street Media), can create a new mobile template for your site that strips away non-core images & content, which increases the speed that the site loads on the mobile phone. Check out the two variations of Brian Boardman’s web site to see what it looks like on a web browser and on a mobile phone.
We generally see three types of REALTORS requesting mobile-friendly sites:
- REALTORS who are technology savvy and browse the web on their mobile phones
- REALTORS who’s clients are technology savvy and use mobile phones for real estate searches
- REALTORS in a second home markets
There are a lot of other cool examples of mobile-friendly real estate web sites out there. Please share any that you have come across in the comments section below. Thanks!