Tag Archives: analytics data

John Merse

Prepping Your Website for the Busy Season, Part 1: Market Research on Summer Traffic

[This blog post is part of a four-part series on how to prep your website for the busy season. Look for following posts over the next few weeks to make sure your website is ready for the rush.]

Ah, summer. The sun’s out, the weather’s warm, and flowers are in full bloom. It’s enough to make you feel like Julie Andrews in the Swiss Alps.

sound of music

That is, unless you’re in real estate. Then, summer is a certified mad house.

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Union Street Media News

How To Simplify Your Analytics Data for Your Boss

In this age of data, people at all levels of business have access to their company’s website traffic metrics. Often, it’s those further down the ladder who are expected to stay on top of it, whether they like it or not. Richard Branson is famous for not wanting to understand his company’s financial data in too much detail. He doesn’t need to – but he does need to know the basics to make good decisions, which he does to great effect. His mind is free of the clutter to make the big picture decisions.

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Union Street Media News

Understand and Enjoy Your Analytics Data!

Just as Justin Timberlake brought ‘sexy back’, it’s my goal to try to do the same with your Analytics, or at least attempt it!  Analytics can be exciting and insightful or depressing and uninspiring, depending on how the data is interpreted and by whom. The biggest challenge facing SEO analysts can be in rendering the data for everyone else and going beyond observing basic metrics, sticking their necks out by making bold decisions about website changes. So, let’s look at some common scenarios we run into in digging into Analytics, provide some tips on navigating through your website data and how to effectively make decisions on actions to take.

Too much data leads people to switch off, so what matters?

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