5 Ways to Prep Your Website Before 2015

2015 is only a few weeks away. Crazy, right? While you’re putting your list of new year resolutions together, don’t forget to think about your real estate website. We’ve put together a list of tips to prep your website so that you’re ready to hit the ground running as soon as January 1 shows up.

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Prepping Your Website for the Busy Season, Part 1: Market Research on Summer Traffic

[This blog post is part of a four-part series on how to prep your website for the busy season. Look for following posts over the next few weeks to make sure your website is ready for the rush.]

Ah, summer. The sun’s out, the weather’s warm, and flowers are in full bloom. It’s enough to make you feel like Julie Andrews in the Swiss Alps.

sound of music

That is, unless you’re in real estate. Then, summer is a certified mad house.

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10 Ways to Drive Traffic to Your Real Estate Listings

For a lot of real estate websites, the majority of landing pages are simply listing pages that have been indexed by search engines. This provides a great many entry points into the site.  However, since MLS data is shared with every other website on that MLS feed, including big players such as Trulia, Zillow and Homes.com, the competition for visibility is high. Sellers want to get as many people viewing their property as possible so that it will sell. This puts agents and brokers under pressure for good search rankings, where the majority of people begin their property search.

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Unbounce My Heart – How to Tune Up Your Landing Pages

The key point to remember about a site’s bounce rate is that it’s not really about the site, it’s about each page. Often, a site’s home page bounce rate is perfectly acceptable and by that I look at anything under 30% to be healthy.

When looking at your Analytics data, it’s important to look for pages that are causing visitors to bounce i.e. leave immediately and look for ways to tune them up so they support the rest of the site.

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Online vs Offline Marketing? Measuring Their Value

As we know by now, measuring the ROI of offline marketing such as print advertising is tricky to say the least. Online marketing is the smarter, hipper cousin and gets all the praise and attention in the battle, since it’s so much easier to measure with tools such as Google Analytics. We have a window into the behavior of our customers like never before and in the case of GA, it’s free. In my opinion though, it is not a fair comparison to measure offline marketing with the same yard stick. Both ingredients can be crucial for the recipe; the trick is understanding how much is required, based on your industry and the behavioral trends going on.

Finding a Place for Offline Marketing

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