What is Google Authorship and can it help me?

A previous post I wrote a few months ago discussed the emergence of blended search results and how the landscape of search results pages, in particular Google’s, is expanding beyond just text-based listings.

What Has Google Authorship To Do with Google +?

Now since Google + has emerged into the public consciousness, it’s no coincidence that SEO practitioners are trying to work out how much value it has for rankings. Google + is essentially another social media profile, but there is more to it. If you run a few searches on brands, popular bloggers or important news items, we see more and more rich snippets.

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