How JC Penney Got In Trouble With Google

NY Times writer David Segal wrote a great article about JC Penney attempt to ‘’cheat’’ Google and increase their organic rankings. As we know, Google’s goal is to search every corner of the Internet and find the most important, relevant sites that match the query you typed in. But what is the cost of being a relevant website and ranking number one for numerous keywords? JC Penney unfortunately found out the cost of trying to fool Google into instant rankings across the board.  These sorts of tactics, known as “Black Hat” SEO, comes with consequences (and is of course not what we recommend).  This article brings up the issue of using Black Hat versus White Hat SEO.