7 Ways to Earn Web Traffic for Your Real Estate Website

When you build a website for your real estate business, it’s tempting to let go of the reins once it goes live. After all, you just spent a considerable amount of your time and energy building a branded site for your company. Time to move onto the next big thing. “Set it and forget it” like a rotisserie chicken cooker. Right?

Wrong. “If you build it, they will come” only exists in Field of Dreams.

+ Continue Reading

Comments

Keep Your Site Alive During the Winter Lull

It’s no secret to real estate agents: existing home sales trend downward during the fall and winter months. Gloomy skies and icy weather conditions tend to deter home buyers from visiting houses that are on the market; most families don’t want to deal with a move if it’s in the middle of the school year.

winteriscoming

+ Continue Reading

Comments

How to Get Your Real Estate Blog Noticed

So you started writing a blog, but no one’s biting. No comments, no “likes,” no mentions on Twitter. One of the biggest challenges that real estate bloggers face is getting their blog noticed on a larger scale and expanding their reader base beyond their friend circle. While blogging success is a lot about diligence and plain ol’ luck, there are some proven tactics to get your writing noticed by a bigger audience.

+ Continue Reading

Comments

How to Tell a Story with Your Real Estate Blog

Storytelling is in our blood. Humans have told each other stories ever since we started scrawling on cave walls.

real estate blog

Our history with stories shows; even now, stories are a fundamental part of our communication, and we learn best through sharing personal experiences with one another. Our physiology reflects this as well – our brains become more active while telling or listening to stories.

Businesses can use these facts to their advantage. With stories, brands can captivate and attract people to their business with a greater likelihood that those people will convert into lifelong clients. Stories build on universal emotions that make businesses more approachable and human-like.

+ Continue Reading

Comments

How to Create a Vision for Your Real Estate Blog

Last week, we talked about how to build a strong brand voice for your real estate company. This week, we’re going to take the brand voice you created and push you one step further; we’ll teach you to create a vision for your real estate blog and incorporate your brand voice into your writing.

Blogs are essential to the success of your real estate company. In fact HubSpot found that 92% of companies who blog multiple times a day acquired a customer through their blog. Blogs are lead generators – especially for real estate agents.

+ Continue Reading

Comments

Prepping Your Website for the Busy Season, Part 2: How to Capture the Traffic

[This article is the second post of a four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure your website is ready for the rush.]

In our last post, we delved into the data and talked about the major trends surrounding summertime real estate traffic. We found that most buyers are on the hunt for a new home in the warmer months, which is no news to agents and brokers in the field. Now, we’ll talk about how to capture the traffic in order to grow your business.

+ Continue Reading

Comments