Tag Archives: Blogging Tips

Union Street Media News

Blogging Your Way Past Writer’s Block

You’ve heard the buzz about blogs by now, and perhaps you have an understanding of their business value.   If not, you may want to check out our recent post about the HubSpot study that found that blogging businesses experience significant benefits in terms of lead growth, page visits, and search engine optimization, for their website.

We recommend that our customers blog regularly and frequently for maximum benefit. (Once a week seems to be a realistic goal for most people.)   This tends to bring up a couple of common concerns:  “What am I supposed to write about?” and  “Where do I find the time?”  

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Union Street Media News

Facebook vs Blog: Where Should You Post Your Content?

This is the third installment of the Facebook for Business series.

As the number of businesses using multiple social media platforms continues to grow, the question frequently comes up:  Which content should go where?

Is it Facebook content or blog content?

Is it Facebook content or blog content?

The two platforms that provide the biggest source of confusion are blogs and Facebook. There is a purpose for both, and each is ideal for particular types of content. It is important to understand the intention of each of these channels.

So, should you put your next update in your blog or on your Facebook page?

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Amanda Everse

Take Matt’s Advice. 5 Tips Your Real Estate Site Needs.

In case you missed the recent video interview with Matt Cutts at USA Today, it’s a must-watch . I’m happy to report that the advice our Internet Marketing Team has been offering to our clients is right on track. So, don’t just take our word for it, take Google’s search guru’s word:

1. Spotlight your search term on the page.

That’s right. Your keywords have to be prominently placed, but not over-stuffed. They should occur naturally in the content of the page. What Matt doesn’t say is that you want to make sure that keyword or keyword phrase is in your page’s headline, also known as an H1 Tag.

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