Part 2: Search Engine Optimization Strategies 101
“This blog series is intended to be a walkthrough for setting up a lead-generating website. My goal is to get you thinking about ways to improve your site and enhance its performance. Each blog post will be centered on a specific part of website development that will help you grow your online business. Some posts will be more specific and advanced, while others will be more general and introductory. Taken together, the posts in this series will offer valuable tips, regardless of where you are with the maturity of your website.”
Can SEO be measured, and can my site place in search engines even if it never has? The simple answer to this question is yes. To get a more detailed answer, you first need to ask, “for what terms?” Not all terms are created equal, and the terms that are most achievable for you and will return the best placement aren’t necessarily the ones that you think they are.
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