Prepping Your Website for the Busy Season, Part 4: Managing Your New Leads

[This article is the fourth – and final – post of our series on how to prep your website for the busy season. Feel free to check out our other posts from the series: Market Research on the Summer Traffic,” “How to Capture the Traffic,” and “Connecting on Social Media.”]

We’ve shown you how to capture the summer traffic and connect with leads on social media, but the race isn’t finished yet. You need a lead management strategy to push your leads over the finish line into sales territory.

Lead management might feel like just another marketing buzzword (see: “inbound marketing,” “SEO,” and “content marketing”), but managing your new leads is an essential strategy for any successful real estate company.

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How to Capture More Sales Through Better Lead Engagement

Every real estate agent wants to boost their sales numbers. The problem is this: too many agents stick to outdated strategies for nurturing leads, and their sales numbers take a hit in the process. So how can you capture more sales through better lead engagement? We’ve spent the last few years tinkering with lead generation strategies, and we came up with a proven list of ways to nurture your leads into successful sales.

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9 Ways to Enhance Your Listings for Maximum Exposure

One of the biggest challenges that real estate agents face is marketing their listings to a wide audience. Some agents try their darndest to spread the word about new listings, price reductions, and featured properties, but no one responds. Nothing. Crickets. They don’t seem to take notice, or worse: they ignore an agent’s promotions altogether. In fact, the whole process can feel a little one-sided.

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