Some of you may know that my Mother, Peggy Smith, is one of our clients. She recently redesigned her site and purchased the software upgrade with email notification. Over dinner one evening she mentioned she was sending her buyers new listings through the MLS web site rather than her own. It occurred to me that she could use her site’s own email notification software and benefit from the built-in branding it provides.
I then realized she’s probably not alone; the user registration is, after all, geared towards the site visitor. However, it could just as easily be used to the agent’s advantage for new leads that come from other sources.
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