Recent events in politics testify to the blurring of lines between the off-line and online world.

Despite the rapid adoption of new modes of communication, the old rules of etiquette still apply. I would argue it’s as important as ever, with even more social pitfalls coupled with actual less human interaction as a ballast.

Like me, most of you reading bounce between personal and business social media , email accounts, blog comments and website feedback. In addition, we have off-line communications to have to negotiate on top of that. That’s a lot of communication with their own nuances to get right and one size does not fit all.