How Effective Is Encouraged Registration?

You probably know the number of leads your website generates every month. You probably watch your inbox for them. But do you know the number of potential clients who visit your site without making that transition from visitor to lead? According to a study by Google, home buyers visit an average of three real estate sites before they make contact with a company. So how do you make sure visitors contact your company instead of moving on to seemingly greener pastures? Answer: forced or encouraged registration.

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Where’s My Leads? – Measuring Your Online SEO Effort

Late last year I wrote about Understanding and Enjoying Your Analytics Data. The intention with that post was to try to bridge the gap between staring at data and making good decisions. Towards the end of the post, I touched on building a good relationship and trust with your Internet Marketer or SEO company as a whole.

This time, I want to explore more of that and look at measuring success and leads on your website or blog.

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Forced Registration and The Dark Arts of Real Estate Web Design

On this blog I have written often about giving your website visitors value, making your site the best resource for real estate information in your market area, and capitalizing on the resulting engagement by providing visible and attractive conversion tools on key pages. These approaches work—people see the value that your are providing and frequently will take that next step and contact you. But what if you don’t want to be that nice?!?

Welcome to the world of forced registration, where a visitor is required to provide contact information in order to view more details about properties listed on your website.

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