Tag Archives: Google

John Merse

Prepping Your Website for the Busy Season, Part 3: Connecting on Social Media

[This article is the third post of our four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure that your website is ready for the rush.]

We’ve already talked about market research for the real estate busy season and how to capture the influx of buyers and sellers online. Now, we’ll talk about something even more important: how to connect with those buyers and sellers on social media.

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John Merse

Prepping Your Website for the Busy Season, Part 2: How to Capture the Traffic

[This article is the second post of a four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure your website is ready for the rush.]

In our last post, we delved into the data and talked about the major trends surrounding summertime real estate traffic. We found that most buyers are on the hunt for a new home in the warmer months, which is no news to agents and brokers in the field. Now, we’ll talk about how to capture the traffic in order to grow your business.

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Elissa Giroux

Meet the Sites: Social Media Marketing

Facebook and Twitter and Pinterest, oh my! If you’re a real estate agent looking to market yourself for potential clients, you might feel like you’re looking down the barrel of the social media marketing gun.

Here’s the good news: 92% of home buyers used the Internet to search for real estate in 2013. This number is continuously increasing. With that in mind, it’s crucial for real estate offices and agents to have a significant web presence. But a simple website does not a web presence truly make. Carefully managed social media profiles do a lot for your business; they round out your online brand, vastly improve your visibility, and increase website traffic and lead conversions.

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Google Plus Profile Updates
Elissa Giroux

A New Look for Google+

On March 6, Google+ started rolling out a new design for profiles and pages (just one day before Facebook’s new News Feed design announcement). The most noticeable change is the size increase for Cover Photos. As with the Facebook Cover Photos, users were complaining that the size was really difficult to work with since it was so long and narrow. In order to solve the problem, Google has added an option to upgrade your cover photo to a much larger size. The new dimensions are 2120px by 1192px, a significant increase from the 940px by 180px it used to be.

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Union Street Media News

What is Google Authorship and can it help me?

A previous post I wrote a few months ago discussed the emergence of blended search results and how the landscape of search results pages, in particular Google’s, is expanding beyond just text-based listings.

What Has Google Authorship To Do with Google +?

Now since Google + has emerged into the public consciousness, it’s no coincidence that SEO practitioners are trying to work out how much value it has for rankings. Google + is essentially another social media profile, but there is more to it. If you run a few searches on brands, popular bloggers or important news items, we see more and more rich snippets.

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Union Street Media News

Marketers Just Wanna Have Fun – #Inbound2012

Hubspot recently staged their annual Inbound Marketing conference in Boston and it was brimming with talented guest speakers. If you are old enough to actually remember the 80s, you might be excited to learn that Cyndi Lauper was the special musical guest. She happens to be an advocate for SEO and inbound marketing.  Guess Internet Marketers just wanna have  have fun, too.

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Elissa Giroux

Google+ Branded Pages – Tips for Engaging With Your Customers

Although Google+ is still in the beginning stages of its life, it has captured the attention of some major companies and social media lovers.  When branded pages were finally launched at the beginning of November, brands such as Pepsi, Cadbury, and Jet Blue were quick to jump on board and create some really interesting content.  Because the few people using it are so social-media-savvy, they have been asking for real engagement and conversations from these companies.  The brands who have experimented with the features offered by Google+ have been quite successful and have caught the attention of their customers.

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Google's Cliche Whiteboard
Union Street Media News

SEO Cliches – Do They Hold True?

Every now and again, we always need to be proactive with our skill set and check we are up to speed with best practices. From a 30,000 feet level, we try to make sure everyone is on the same page without reinventing the wheel. At the end of the day, if we can think outside of the box, throw a few things at the wall and see what sticks, it’s a win-win.

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John Merse

Yahoo! Search Direct Takes On Google Instant

Last week Yahoo announced an update to their search functionality. This new update is being called Yahoo! Search Direct and has been in testing for the last year. Yahoo’s CTO Blake Irving described Search Direct as “Yahoo’s version of Google’s Instant Search but with richer content.” Irving also reminded everyone at the press event that Yahoo had developed a version of Google’s Instant Search years before – though they dropped the project rather abruptly.

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