Writing Good Content for Your Landing Pages

In a previous post this month we talked about your overall web strategy including social media and a blog to drive your target audience to your website, which is often the foundation upon which all your marketing is built. Spencer correctly pointed out that without satisfying your audience’s needs on your website, all these efforts can fall flat as visitors bounce from the site in quick time.  To prevent this, you need to think about patching the leaks on your website, both on your home page and deeper in.

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