With the growing popularity of social media and the search engines’ push to include social in search results, it has become even more important to have a presence in social media and create shareable content. While it’s easy to post company updates and news articles, it takes more than that to convince people to share your posts. Here are some tips for creating content that your followers will want to share.
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CommentsOver the past few months, Pinterest has exploded in the social media world. While the majority of its users thus far have been women in their 30’s-50’s who love crafting and planning weddings, things have changed a bit, now that more people are using the site. Brands have begun tapping into this market with subtle product promotion and brand identity creation. If your company has a product or service that relates to women of this age and interest, you should get on Pinterest right away.
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CommentsAlthough Google+ is still in the beginning stages of its life, it has captured the attention of some major companies and social media lovers. When branded pages were finally launched at the beginning of November, brands such as Pepsi, Cadbury, and Jet Blue were quick to jump on board and create some really interesting content. Because the few people using it are so social-media-savvy, they have been asking for real engagement and conversations from these companies. The brands who have experimented with the features offered by Google+ have been quite successful and have caught the attention of their customers.
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CommentsAs 2011 closed and 2012 is upon us, let’s remember some of the best of last year.
This list contains some of my favorite posts from our blog writing staff and also some of the hot topics on the web, that resonated with our readership and clients.
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CommentsThe website industry moves so fast, that keeping your website aesthetically and technologically fresh is a no-brainer. There are also personal and branding reasons that could force a re-design, but making good design choices with good SEO in mind can be a challenge.
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Comments“This blog series is intended to be a walkthrough for setting up a lead-generating website. My goal is to get you thinking about ways to improve your site and enhance its performance. Each blog post will be centered on a specific part of website development that will help you grow your online business. Some posts will be more specific and advanced, while others will be more general and introductory. Taken together, the posts in this series will offer valuable tips, regardless of where you are with the maturity of your website.”
Can SEO be measured, and can my site place in search engines even if it never has? The simple answer to this question is yes. To get a more detailed answer, you first need to ask, “for what terms?” Not all terms are created equal, and the terms that are most achievable for you and will return the best placement aren’t necessarily the ones that you think they are.
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CommentsLinkedIn recently launched a new feature called LinkedIn Today, which is a news aggregation and curation service. This service is far from “new” as many social media sites already curate news based upon what your friends have liked, shared or posted. LinkedIn Today features news stories that are selected and made prominent based on your industry interests, stories that are popular among members of your LinkedIn network, and stories that are popular across the entire LinkedIn network. This update makes LinkedIn extremely valuable for B2B marketers online and gathering industry related news.
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Comments“This blog series is intended to be a walk-through for setting up a lead generating website. My goal is to get you thinking about ways to improve your site and enhance its performance. Each blog post will be centered on a specific part of website development that will help you grow your online business. Some posts will be more specific and advanced, while others will be more general and introductory. Taken together, the posts in this series will offer valuable tips, regardless of where you are with the maturity of your website.”
Design is an important element in website development. In the past the thought was to create animated, Flash-heavy websites that dazzled Internet searchers. Today, Internet Marketers say that Flash websites daze and confuse consumers, who have become more sophisticated at searching for websites thanks to companies like Google.
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CommentsLate last year I wrote about Understanding and Enjoying Your Analytics Data. The intention with that post was to try to bridge the gap between staring at data and making good decisions. Towards the end of the post, I touched on building a good relationship and trust with your Internet Marketer or SEO company as a whole.
This time, I want to explore more of that and look at measuring success and leads on your website or blog.
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CommentsFacebook Fan Pages are used by businesses to interact with their customers online. This is the first time Facebook has rolled out changes that bridge the gap between personal and business pages. There are a few new features that will help you manage communication and increase engagement. We’ve taken the time to outline some of the changes and what you will be able to do with them.
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