Just as Justin Timberlake brought ‘sexy back’, it’s my goal to try to do the same with your Analytics, or at least attempt it!  Analytics can be exciting and insightful or depressing and uninspiring, depending on how the data is interpreted and by whom. The biggest challenge facing SEO analysts can be in rendering the data for everyone else and going beyond observing basic metrics, sticking their necks out by making bold decisions about website changes. So, let’s look at some common scenarios we run into in digging into Analytics, provide some tips on navigating through your website data and how to effectively make decisions on actions to take.

Too much data leads people to switch off, so what matters?