Unbounce My Heart – How to Tune Up Your Landing Pages

The key point to remember about a site’s bounce rate is that it’s not really about the site, it’s about each page. Often, a site’s home page bounce rate is perfectly acceptable and by that I look at anything under 30% to be healthy.

When looking at your Analytics data, it’s important to look for pages that are causing visitors to bounce i.e. leave immediately and look for ways to tune them up so they support the rest of the site.

+ Continue Reading

Comments