Social media websites allow millions of users to engage in conversation.Traditionally, these sites are not meant as a hard sales tool, but it’s a great idea to use your social media network, customer relationship management platform, and remarketing strategies to listen to user conversations and learn more about your clients’ motivations.

You can easily use social media or a CRM platform as a warm sales tool. Consider the BLT (yum). I know what you’re thinking: “what the heck does a delicious sandwich have to do with marketing?”