Prepping Your Website for the Busy Season, Part 3: Connecting on Social Media

[This article is the third post of our four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure that your website is ready for the rush.]

We’ve already talked about market research for the real estate busy season and how to capture the influx of buyers and sellers online. Now, we’ll talk about something even more important: how to connect with those buyers and sellers on social media.

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Top 10 Tips for a Realtor Online

I’m often asked by real estate clients, what they can do to drive traffic to their site to get more leads. It’s a simple question but with no one simple answer. There is no secret sauce or silver bullet. In my experience, it’s about hard-wiring various marketing techniques into your daily or weekly schedule.

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LinkedIn Launches New Feature: LinkedIn Today

LinkedIn recently launched a new feature called LinkedIn Today, which is a news aggregation and curation service. This service is far from “new” as many social media sites already curate news based upon what your friends have liked, shared or posted. LinkedIn Today features news stories that are selected and made prominent based on your industry interests, stories that are popular among members of your LinkedIn network, and stories that are popular across the entire LinkedIn network. This update makes LinkedIn extremely valuable for B2B marketers online and gathering industry related news.



Targeting homebuyers through social networking

Image representing New York Times as depicted ...

This article from the New York Times highlights how savvy real estate agents are using social networking to target their buyers.

Some important points raised in the article include how the new trends on the web are reaching younger audiences for free. This more tactile marketing by many web-savvy professionals are now sending messages on Twitter, getting referrals on LinkedIn, posting blogs, uploading virtual tours onto the Internet and sending text messages and alerts to customers’ phones when homes come on the market.

Bettie Meinel, vice president for career development at Century 21 Laffey Associates, based in Greenvale, said that because consumers are already online seeing the photos and virtual tours, “that is their first showing.” Actually touring the house shows more serious intent, she explained. “If they like it enough, they make an appointment to come and see that property; that is the second showing,” she said.

Also check out other blog posts on these topics in the social media and video sections.

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