Another Way to Show Up in Search: Claiming Your Local Listings

As Internet marketers, we relish those rare moments when decoding what search engines want is actually straightforward.  This time, it is.  Search engines have been favoring local listings, and we know because, well, there they are- right on the first search results page, with a big map.  Since most Realtors concentrate on specific towns or regions, this is a perfect opportunity for real estate companies to increase their visibility for local searches.

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How to Make Google Local Work for You

If you’re an avid ‘Googler’, as most people these days are, you may have noticed a few shifts in the way Google displays your results. Of course, there are still the ads up top and on the right, but some big changes have been made to the way organic results are displayed. Instead of a list of large companies that have their SEO caps on straight, you come across another type of result with addresses, telephone numbers, and reviews right on your search page. This is the new Google.

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