Targeting homebuyers through social networking

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This article from the New York Times highlights how savvy real estate agents are using social networking to target their buyers.

Some important points raised in the article include how the new trends on the web are reaching younger audiences for free. This more tactile marketing by many web-savvy professionals are now sending messages on Twitter, getting referrals on LinkedIn, posting blogs, uploading virtual tours onto the Internet and sending text messages and alerts to customers’ phones when homes come on the market.

Bettie Meinel, vice president for career development at Century 21 Laffey Associates, based in Greenvale, said that because consumers are already online seeing the photos and virtual tours, “that is their first showing.” Actually touring the house shows more serious intent, she explained. “If they like it enough, they make an appointment to come and see that property; that is the second showing,” she said.

Also check out other blog posts on these topics in the social media and video sections.

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The Evolution of Facebook and Twitter

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The graying of Facebook

Two articles that comment on the increasing median age of Facebook users, in particular the 35+ crowds. A recent one, ‘Facebook Users Growing Up Fast’ from, talks about how now over half their users are over 25 in part due to the aging of existing users and the influx of older users. It also discusses ways in which marketers are looking to serve this new group of users.

The second one ‘My Midlife Facebook Crisis‘, which came out a year ago,  is a hilarious day-in-the-life style article from the Wall Street Journal. It anecdotally makes the point that we’re all inescapably social net-workers now.

Twitter flying high

Twitter has been getting a lot more mainstream media attention lately, so we thought we’d post this article ‘Putting Twitter’s World to Use’ from the New York Times. Amongst other things it talks about the increasing interaction between businesses and their customers driving business decisions and as a research tool diving into the world’s collective mind.

It’s only upwards for the folks at Twitter.

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