How to Capture More Sales Through Better Lead Engagement

Every real estate agent wants to boost their sales numbers. The problem is this: too many agents stick to outdated strategies for nurturing leads, and their sales numbers take a hit in the process. So how can you capture more sales through better lead engagement? We’ve spent the last few years tinkering with lead generation strategies, and we came up with a proven list of ways to nurture your leads into successful sales.

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Google+ Branded Pages – Tips for Engaging With Your Customers

Although Google+ is still in the beginning stages of its life, it has captured the attention of some major companies and social media lovers.  When branded pages were finally launched at the beginning of November, brands such as Pepsi, Cadbury, and Jet Blue were quick to jump on board and create some really interesting content.  Because the few people using it are so social-media-savvy, they have been asking for real engagement and conversations from these companies.  The brands who have experimented with the features offered by Google+ have been quite successful and have caught the attention of their customers.

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Website Construction: Internet Marketing For Real Estate Agents

Part 2: Search Engine Optimization Strategies 101

“This blog series is intended to be a walkthrough for setting up a lead-generating website. My goal is to get you thinking about ways to improve your site and enhance its performance. Each blog post will be centered on a specific part of website development that will help you grow your online business. Some posts will be more specific and advanced, while others will be more general and introductory.  Taken together, the posts in this series will offer valuable tips, regardless of where you are with the maturity of your website.”

Can SEO be measured, and can my site place in search engines even if it never has? The simple answer to this question is yes.  To get a more detailed answer, you first need to ask, “for what terms?” Not all terms are created equal, and the terms that are most achievable for you and will return the best placement aren’t necessarily the ones that you think they are.

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A Case Study in Video Marketing: St. Michael’s College

I recently participated as a judge in a video contest for students at St. Michael’s College in Colchester, Vermont. The rules for the contest, sponsored by the Admissions office, were straightforward: Create a 2-4 minute video that includes three or more reasons why you love St. Mike’s (at least one had to relate to academics), and post it on YouTube. You can imagine the array of reasons that resulted!

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