If you’re a real estate agent that wants to expand your web presence, read on. SEO is often the foundation of most internet marketing strategies, but PPC ads offer critical support to the success of your SEO efforts. Need proof? Wordstream conducted a study that found that PPC ads account for 64.6% of clicks for keywords with high commercial intent, compared to only 35.4% of clicks for organic results.
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CommentsCustomers often ask me about pay-per-click (PPC) advertising programs with a certain amount of skepticism behind their questions. Paid ads are how the search engines make a profit, after all, so how do we know we’ll benefit as they squeeze what money they can out of us?
Many are surprised to find, once their campaigns are running, that PPC does indeed offer the strong return on their investment that they’d hoped for but never expected. Why? Because paid search programs offer a great deal of control over how you get your message out. You can deliver your ads to the audience you want, show them the message you want, and get them to the ultra-effective web page that you choose. Well-crafted PPC campaigns attract highly targeted visitors that are often more likely to convert than organic search visitors.
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CommentsFor a lot of real estate websites, the majority of landing pages are simply listing pages that have been indexed by search engines. This provides a great many entry points into the site. However, since MLS data is shared with every other website on that MLS feed, including big players such as Trulia, Zillow and Homes.com, the competition for visibility is high. Sellers want to get as many people viewing their property as possible so that it will sell. This puts agents and brokers under pressure for good search rankings, where the majority of people begin their property search.
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