Tag Archives: real estate social media

Ted Adler

How to Capture More Sales Through Better Lead Engagement

Every real estate agent wants to boost their sales numbers. The problem is this: too many agents stick to outdated strategies for nurturing leads, and their sales numbers take a hit in the process. So how can you capture more sales through better lead engagement? We’ve spent the last few years tinkering with lead generation strategies, and we came up with a proven list of ways to nurture your leads into successful sales.

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John Merse

What Does Twitter’s New Redesign Mean for You?

Looks like Twitter is jumping on the photo-centric bandwagon. Earlier this month, Twitter presented a brand-new profile redesign that features a header photo, an overlapping profile photo, and a three-column layout. Sound familiar? You betcha. Twitter’s new redesign is remarkably similar to Google+ pages and Facebook’s timeline. The redesign is proof that images are quickly becoming the new vehicles of communication in the social media world.

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Elissa Giroux

Meet the Sites: Social Media Marketing

Facebook and Twitter and Pinterest, oh my! If you’re a real estate agent looking to market yourself for potential clients, you might feel like you’re looking down the barrel of the social media marketing gun.

Here’s the good news: 92% of home buyers used the Internet to search for real estate in 2013. This number is continuously increasing. With that in mind, it’s crucial for real estate offices and agents to have a significant web presence. But a simple website does not a web presence truly make. Carefully managed social media profiles do a lot for your business; they round out your online brand, vastly improve your visibility, and increase website traffic and lead conversions.

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Elissa Giroux

3 Off-Site Marketing Techniques for Realtors

As a real estate agent, you know how important it is to use your website to gain and nurture leads.  However, with the way that the web has evolved, we now have to start thinking about using other channels, as well.  Having a well-rounded Internet marketing strategy is important in an age where people look for information about a company via other sites and sources, and not just search engines. Here are some ways to increase brand awareness and business online that don’t involve updating your website:

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Union Street Media News

10 Ways to Drive Traffic to Your Real Estate Listings

For a lot of real estate websites, the majority of landing pages are simply listing pages that have been indexed by search engines. This provides a great many entry points into the site.  However, since MLS data is shared with every other website on that MLS feed, including big players such as Trulia, Zillow and Homes.com, the competition for visibility is high. Sellers want to get as many people viewing their property as possible so that it will sell. This puts agents and brokers under pressure for good search rankings, where the majority of people begin their property search.

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