Responsive Websites Are Here!

To provide the best user experience on all of our websites regardless of the browsing device, we’re excited to announce the introduction of responsive websites.

Up to this point our platform automatically redirected a user to a mobile specific version of their site—a separate entity, distinct from the full site that is viewed on a desktop.
 

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Sweet 16

September 14, 2015 marked the 16th birthday of Union Street Media. The company started with the of the launch of Middkid.com, a “for students by students” site that was born in my Middlebury College dorm room with the help of a few friends.  A few years later, we launched our first real estate site for Century 21 Advantage and I’m proud to say that Brian French is still a client.

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Mobile Readiness for Real Estate: Google’s New Update

Brace yourselves. Mobilegeddon is coming. Okay, maybe “mobilegeddon” is a little dramatic, but the search engine world is all atwitter after Google’s latest announcement.

Last month, Google announced that as of April 21st, it will incorporate mobile-friendliness into its search algorithm’s many ranking factors. In their words:

“…we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

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Before and After: A Look Back on 2014

It’s officially a brand new year. As we flip our calendars to January 1, many of us take the time to reflect on the past 365 days as we contemplate the future.

Union Street Media is no exception.

For our company (and our clients), 2014 was a year of new beginnings and open opportunities. Our team grew, our vision focused, and we partnered with an impressive collective of real estate professionals.

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5 Ways to Prep Your Website Before 2015

2015 is only a few weeks away. Crazy, right? While you’re putting your list of new year resolutions together, don’t forget to think about your real estate website. We’ve put together a list of tips to prep your website so that you’re ready to hit the ground running as soon as January 1 shows up.

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Why Your Blogging & Social Media Strategies Are Bound to Fail

If you don’t have set goals for intangible marketing strategies (like blogging and posting on social media), then you’re bound to fail. Seem harsh? There’s a couple of reasons for that: 1) goals help you work toward an objective; 2) goals help you figure out how successful your efforts are.

But how do you set goals – and determine the ROI – for the intangibles? Let’s dig in.

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How to Identify Your Target Audience

Want to sell more homes? Of course you do. But it’s not that easy, is it? If you really want to find new leads, then you’ve got to get inside the heads of buyers and sellers within your market.

The problem? Many Realtors get too comfortable. They rely on their personal experience and bias; they believe that they understand their target market just because they’ve been selling homes for ten, fifteen, or twenty years. Spoiler: that’s not always the case.

So you’ve got a choice ahead of you: do you want to stick with the identity of your “ideal buyer” that you conjured up over a 15-minute office meeting? Or do you want to find out who your target audience truly is?

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Should I Get a .Realtor Domain?

We’re sure you’ve heard the announcement from the National Association of Realtors about their new domains offered exclusively to NAR members. This is a potentially exciting opportunity, but it’s one that needs some teasing out. It also brings up the topic of multiple sites – will they help or hinder your SEO?

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Keep Your Site Alive During the Winter Lull

It’s no secret to real estate agents: existing home sales trend downward during the fall and winter months. Gloomy skies and icy weather conditions tend to deter home buyers from visiting houses that are on the market; most families don’t want to deal with a move if it’s in the middle of the school year.

winteriscoming

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How to Measure Your Blog’s ROI

Real estate agents wear many hats. They are salespeople, negotiators, and sometimes tour guides. I hope you’re a blogger. And I wrote this post to teach you how to be a mad scientist with your blogging data.

drevil

The only way you can get your blog noticed is to continually make your blog better, and the only way to continually make your blog better is to experiment with content and measure your blog’s ROI on a consistent basis.

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