So you started writing a blog, but no one’s biting. No comments, no “likes,” no mentions on Twitter. One of the biggest challenges that real estate bloggers face is getting their blog noticed on a larger scale and expanding their reader base beyond their friend circle. While blogging success is a lot about diligence and plain ol’ luck, there are some proven tactics to get your writing noticed by a bigger audience.
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CommentsSEO can be a little intimidating to the untrained eye. In fact, many real estate agents shy away from developing a full-fledged SEO strategy because they think it’s too complicated.
This idea couldn’t be further from the truth. A strategy that’s built around targeted long term and short term SEO keywords can give your real estate website a major boost in the search engine results pages (SERPs), and it’s relatively easy to set up.
In this post, we’ll tackle how to choose long term and short term SEO keywords for your real estate website, and we’ll also talk about how to begin using those keywords in the beginning stages of your content strategy. If you’re an SEO beginner, feel free to take a look at our beginner’s guide for real estate agents.
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CommentsStorytelling is in our blood. Humans have told each other stories ever since we started scrawling on cave walls.
Our history with stories shows; even now, stories are a fundamental part of our communication, and we learn best through sharing personal experiences with one another. Our physiology reflects this as well – our brains become more active while telling or listening to stories.
Businesses can use these facts to their advantage. With stories, brands can captivate and attract people to their business with a greater likelihood that those people will convert into lifelong clients. Stories build on universal emotions that make businesses more approachable and human-like.
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CommentsThere’s no better way to kill your blog than with strictly promotional content. It’s true. In today’s world, the fate of a blog rests in its ability to tell engaging stories to its readers. In this post, we’ll go into a specific type of storytelling: using situations and scenarios to build promotion for your business.
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CommentsHere at Union Street Media, our clients often ask us a common question: “When do I know that my site needs a redesign?” After consulting our team of designers, developers, and internet marketers, we came up with the following reasons for why you might need a site redesign for your real estate website.
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CommentsLast week, we talked about how to build a strong brand voice for your real estate company. This week, we’re going to take the brand voice you created and push you one step further; we’ll teach you to create a vision for your real estate blog and incorporate your brand voice into your writing.
Blogs are essential to the success of your real estate company. In fact HubSpot found that 92% of companies who blog multiple times a day acquired a customer through their blog. Blogs are lead generators – especially for real estate agents.
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CommentsThink of your favorite brand.
Think of Apple. Nike. Red Bull. Besides multi-million dollar profits, these companies all share one common characteristic: a strong brand voice. In fact, your favorite brand’s voice is probably part of the reason for why you like them so much.
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CommentsIf you’re a real estate agent that wants to expand your web presence, read on. SEO is often the foundation of most internet marketing strategies, but PPC ads offer critical support to the success of your SEO efforts. Need proof? Wordstream conducted a study that found that PPC ads account for 64.6% of clicks for keywords with high commercial intent, compared to only 35.4% of clicks for organic results.
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Comments[This article is the fourth – and final – post of our series on how to prep your website for the busy season. Feel free to check out our other posts from the series: “Market Research on the Summer Traffic,” “How to Capture the Traffic,” and “Connecting on Social Media.”]
We’ve shown you how to capture the summer traffic and connect with leads on social media, but the race isn’t finished yet. You need a lead management strategy to push your leads over the finish line into sales territory.
Lead management might feel like just another marketing buzzword (see: “inbound marketing,” “SEO,” and “content marketing”), but managing your new leads is an essential strategy for any successful real estate company.
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CommentsIt’s been a wild month at Union Street Media, and we’ve been pumping out websites like it’s going out of style. Our awesome team of designers and developers have been experimenting with real estate web design lately, and we’re seeing some awesome results from their efforts. Modern typefaces, sleek features, and an array of eye-catching colors make our latest batch of real estate website launches some of the best our company has ever seen.
From Harwood Home Team in Asheville, NC to Brattleboro Area Realty right here in the northeast, we’re proud to see these new clients join our ever-expanding family.
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