If you don’t have set goals for intangible marketing strategies (like blogging and posting on social media), then you’re bound to fail. Seem harsh? There’s a couple of reasons for that: 1) goals help you work toward an objective; 2) goals help you figure out how successful your efforts are.
But how do you set goals – and determine the ROI – for the intangibles? Let’s dig in.
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CommentsReal estate agents wear many hats. They are salespeople, negotiators, and sometimes tour guides. I hope you’re a blogger. And I wrote this post to teach you how to be a mad scientist with your blogging data.
The only way you can get your blog noticed is to continually make your blog better, and the only way to continually make your blog better is to experiment with content and measure your blog’s ROI on a consistent basis.
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CommentsIn this age of data, people at all levels of business have access to their company’s website traffic metrics. Often, it’s those further down the ladder who are expected to stay on top of it, whether they like it or not. Richard Branson is famous for not wanting to understand his company’s financial data in too much detail. He doesn’t need to – but he does need to know the basics to make good decisions, which he does to great effect. His mind is free of the clutter to make the big picture decisions.
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