In case you missed the recent video interview with Matt Cutts at USA Today, it’s a must-watch . I’m happy to report that the advice our Internet Marketing Team has been offering to our clients is right on track. So, don’t just take our word for it, take Google’s search guru’s word:

1. Spotlight your search term on the page.

That’s right. Your keywords have to be prominently placed, but not over-stuffed. They should occur naturally in the content of the page. What Matt doesn’t say is that you want to make sure that keyword or keyword phrase is in your page’s headline, also known as an H1 Tag.