I’m often asked by real estate clients, what they can do to drive traffic to their site to get more leads. It’s a simple question but with no one simple answer. There is no secret sauce or silver bullet. In my experience, it’s about hard-wiring various marketing techniques into your daily or weekly schedule.
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CommentsYesterday Twitter announced its new “follow button” in a bid to increase its presence across the web. Now you’ll be able to place the button on your website and allows readers who are logged into Twitter already, to click and follow you instantly!
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CommentsSpencer Taylor, Union Street Media’s Business Development Manager, will be giving two intriguing presentations next week. If you are a member of the Realty Guild or the Rutland Regional Association we strongly encourage you to attend. Spencer looks forward to talking to you about the effective use of social media as well as the applications of web video for your real estate websites.
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CommentsGoogle is in the process of making another push into the social media realm. The new featured is called “+1” and it is oddly similar to Facebook’s “Like” button. The difference and maybe benefit of Google’s feature is that it will be integrated directly into the world’s largest search engine.
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CommentsLinkedIn recently launched a new feature called LinkedIn Today, which is a news aggregation and curation service. This service is far from “new” as many social media sites already curate news based upon what your friends have liked, shared or posted. LinkedIn Today features news stories that are selected and made prominent based on your industry interests, stories that are popular among members of your LinkedIn network, and stories that are popular across the entire LinkedIn network. This update makes LinkedIn extremely valuable for B2B marketers online and gathering industry related news.
[youtube]http://www.youtube.com/watch?v=BcAKtjV5dNQ[/youtube]
CommentsFacebook Fan Pages are used by businesses to interact with their customers online. This is the first time Facebook has rolled out changes that bridge the gap between personal and business pages. There are a few new features that will help you manage communication and increase engagement. We’ve taken the time to outline some of the changes and what you will be able to do with them.
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Comments[youtube]http://www.youtube.com/watch?v=nAwbcy3-aiE[/youtube]
USM’s Account Manager, Spencer Taylor, and Account Rep, Minna Brown, are headed to the 2010 VAR Conference in Stratton next week (9-14-16) and look forward to talking about social media as well as overall online strategies with Vermont Realtors! Check out Spencer’s video invitation above.
CommentsBoy are we excited about this one. If you haven’t heard of Mitch Joel yet and you are a social media enthusiast, be sure to get down to the Burlington Hilton on Thursday 12th at lunchtime to catch him. As a regular subscriber to his blog Six Pixels of Separation, he keeps us ahead of the curve and has some very sage advice on what social media was, is and will be.
See some of you there!
Read the Burlington Free Press article on Mitch Joel
CommentsIf you’re using twitter you won’t get very far without seeing someone put a ‘#’ in front of a word or phrase. So what is this all about? Hashtags were created to be able to monitor trends and create a simple way to search for a specific event, area, service etc. Creating a hashtag is simple, but getting people to continue to use it is the tricky part.
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CommentsAt the South By Southwest Interactive conference in March, Twitter CEO Evan Williams announced a new service called @anywhere. When it’s released (date still unannounced), @anywhere will allow website visitors to tweet about websites or follow people who are associated with a site without navigating away from the page that they are on.
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