Prepping Your Website for the Busy Season, Part 3: Connecting on Social Media

[This article is the third post of our four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure that your website is ready for the rush.]

We’ve already talked about market research for the real estate busy season and how to capture the influx of buyers and sellers online. Now, we’ll talk about something even more important: how to connect with those buyers and sellers on social media.

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Updates To Facebook Fan Pages

What Does It Mean For Internet Marketing?

Facebook Fan Pages are used by businesses to interact with their customers online.  This is the first time Facebook has rolled out changes that bridge the gap between personal and business pages. There are a few new features that will help you manage communication and increase engagement. We’ve taken the time to outline some of the changes and what you will be able to do with them.

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Using Twitter Hashtags to Your Advantage

If you’re using twitter you won’t get very far without seeing someone put a ‘#’ in front of a word or phrase.  So what is this all about?  Hashtags were created to be able to monitor trends and create a simple way to search for a specific event, area, service etc.  Creating a hashtag is simple, but getting people to continue to use it is the tricky part.

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Twitter: Using Social Media to Increase Business Success

Tweetdeck

Tweetdeck

According to Mashable, The Social Media Guide, Twitter saw a 752% growth in 2008. It’s no wonder everyone seems to be jumping on the bandwagon.

There are many benefits that come with proper Twitter usage:

Reinforce your brand and increase awareness by linking your Twitter account with all of your other web outlets.

Check your Google Analytics; Twitter is a direct source of traffic.

Network with like minded professionals, potential customers, and other local businesses.

Tweets are now indexed in Google; we smell potential for organic Google traffic!

What a lot of people don’t realize are the practical uses of this valuable tool. Many businesses recognize the potential with this platform and yet after creating an account, have no clue what to do. It’s important to know about Twitter etiquette, hashtags, practical applications, and more.

Before getting started, there are a few things to remember.

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