This month’s Real Estate website launches

Over the last month, Union Street Media has had the opportunity to launch new and redesigned websites for several clients.  We are happy to include them in our expanding portfolio.  In the following snapshots, we discuss the different ways in which we have either given an older site a refreshed look, or have used our Premium platform to build affordable, innovative real estate websites.

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A new look for UnionStreetMedia.com

If you’re reading this, you’ve probably noticed the change already.  Things have been spruced up around here.  We have taken our own advice and you are now looking at a revamped and redesigned Union Street Media website.  Why?  As we advise all of our clients to do, we took a good hard look at our business goals and used that as a starting point to make sure that our website conveyed the overall strategy behind what we do for our clients’ websites – generate traffic, engage site visitors and convert visitors into customers – through fresh, engaging content, navigation and visual aids.

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Are you taking full advantage of your USM website’s software?

Some of you may know that my Mother, Peggy Smith, is one of our clients. She recently redesigned her site and purchased the software upgrade with email notification. Over dinner one evening she mentioned she was sending her buyers new listings through the MLS web site rather than her own. It occurred to me that she could use her site’s own email notification software and benefit from the built-in branding it provides.

I then realized she’s probably not alone; the user registration is, after all, geared towards the site visitor. However, it could just as easily be used to the agent’s advantage for new leads that come from other sources.

My Advice:

When you get a new lead, ask for the appropriate search criteria and an email address. That is all you need to create a new account!

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