A Case Study in Video Marketing: St. Michael’s College

I recently participated as a judge in a video contest for students at St. Michael’s College in Colchester, Vermont. The rules for the contest, sponsored by the Admissions office, were straightforward: Create a 2-4 minute video that includes three or more reasons why you love St. Mike’s (at least one had to relate to academics), and post it on YouTube. You can imagine the array of reasons that resulted!

+ Continue Reading