Spencer Taylor, Union Street Media’s Business Development Manager, will be giving two intriguing presentations next week. If you are a member of the Realty Guild or the Rutland Regional Association we strongly encourage you to attend. Spencer looks forward to talking to you about the effective use of social media as well as the applications of web video for your real estate websites.
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CommentsIn case you were not one of the 100 people that showed up at the first New Hampshire Real Estate Bar Camp at the Mount Washington Hotel last week, check out the video below to see what all the fun was about…
httpv://www.youtube.com/watch?v=36hxYxzgcr0
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CommentsReal estate websites should be so much more than MLS information and a contact form. An effective real estate website should not only sell the services of the office or agent, it should sell their personality and their expertise in their market area.
To illustrate this, let’s imagine a person is looking to buy a property in your market area but does not have a particular affinity to any office. This person visits two different websites in their search process. Each of these websites is built on the same web platform, using the same basic functionality and layout. If the structure and functionality are all identical, the element that will distinguish one site from another is the portrayal of the agent’s personality, experience and knowledge of the real estate market. By giving people more information, you give them more opportunities to connect with you on a personal level.
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I’ve been a fan of WellcomeMat for a while now for it’s effortless ease of use, attractive interface and the fact it’s a dedicated real estate platform for video. The latest offering from them is an iPhone app that allows you to post geo-coded real estate videos to WellcomeMat, Twitter, Facebook, Posterous and YouTube for FREE.
The news was rolled out by their founder here and you can learn more about what WellcomeMat does here and even see a few of our in house offerings on our Union Street Media channel.
We would be interested to hear from anyone that has used this application and their thoughts on its effectiveness, however the app is currently usable only on the iPhone 3G.
CommentsUnion Street Media presented at the Coldwell Banker Agent Real Estate Trends & Social Media Seminar on the 16th at the Ethan Allen Club in Burlington, Vermont. Our presentation focused on utilizing real estate videos.
The presentation went very well. We received a great deal of positive feedback from participants from all over the region. Our friend and client Brian Boardman, a REALTOR® here in Burlington, Vermont chimed in to talk about how a particular listing video help him get one of his high-end properties under contract. It was a fun, engaging conversation!
Please contact us if you attended the session and would like a copy of our notes (or if you couldn’t make it, and would like a copy of our notes).
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