For many businesses, launching a website feels like the finish line.  You’ve worked hard to have a final product and you’re excited to move on to other things. Unfortunately, there is no simple finish line for web success.  It’s important to celebrate a website launch, but the true test of your website is how well it works for you in the long run (how many new customers, donors, or volunteers it brings in, how much you grow your email list, how many new leads you’ve gotten).  Having a site that works for you and makes you money doesn’t just happen on its own.  What was true for Smith Barney in 1986 in the above video (go to the 20 second mark) is true for keeping your website up to date now.  Old fashioned hard work pays off, even if the tools and strategies you must learn to use in the cutting edge of the web are far from old-fashioned.