Mysteries of the Title Tag

In this post I wanted to turn my attention to an oft-misunderstood basic SEO practice—and one that I get a lot of questions about: the title tag.

What Is It and Where Is It Found?

The title tag is one of if not THE most important piece of text information that search engines look at as a signal of relevance on a web page. These innocuous words and phrases appear at the top of your browser. They also appear in search results and sometimes as link anchor text, from external links.

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