Tag Archives: websites

Elissa Giroux

How Effective Is Encouraged Registration?

You probably know the number of leads your website generates every month. You probably watch your inbox for them. But do you know the number of potential clients who visit your site without making that transition from visitor to lead? According to a study by Google, home buyers visit an average of three real estate sites before they make contact with a company. So how do you make sure visitors contact your company instead of moving on to seemingly greener pastures? Answer: forced or encouraged registration.

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Union Street Media News

Why Having Your Friend’s Son or Son’s Friend Design Your New Real Estate Website is Not the Best Idea.

I have conversations with clients all the time that begin with “my friend/son/son’s friend designed my website and I like the look of the homepage but I don’t like the way it works with the MLS data and the navigation.” This is a common problem for Realtors® because the specific requirements of real estate data mean that being a good web designer does not mean that someone can build a good real estate website.

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John Merse

Search Engine Giant Google Drops Its Real Estate Listings

Your Website Is Still Number One

Don’t be fooled by Google’s decision to eliminate real estate listings from its classified listings site. This doesn’t mean shoppers aren’t looking for homes online or the imminent collapse of real estate search forever! From the outside, this change to Google’s classifieds section, Google Base, sounds like a big deal (mostly because it is Google)! However, Google freely admits that their decision to make this change is a result of low usage and the increased development of agent website tools.

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