Tag Archives: YouTube

John Merse

Prepping Your Website for the Busy Season, Part 3: Connecting on Social Media

[This article is the third post of our four-part series on how to prep your website for the busy season. Look for the following posts over the next few weeks to make sure that your website is ready for the rush.]

We’ve already talked about market research for the real estate busy season and how to capture the influx of buyers and sellers online. Now, we’ll talk about something even more important: how to connect with those buyers and sellers on social media.

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John Merse

Marketing with Visual Media

We live in a visual society. Don’t just take my word for it; look around you. TV commercials, art galleries, the family photos on your office desk… even graffiti tags. We come into contact with visual appeals every day of our lives. So why shouldn’t we incorporate visual media into our marketing plans? Every real estate agent out there knows the importance of the visual quality of a home and its community. In fact, it’s often said that a home buyer makes all of their first impressions of a home on the walk from their car to the front door. Knowing the power of these visual cues, why not take advantage of it?

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Elissa Giroux

A Case Study in Video Marketing: St. Michael’s College

I recently participated as a judge in a video contest for students at St. Michael’s College in Colchester, Vermont. The rules for the contest, sponsored by the Admissions office, were straightforward: Create a 2-4 minute video that includes three or more reasons why you love St. Mike’s (at least one had to relate to academics), and post it on YouTube. You can imagine the array of reasons that resulted!

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